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ENGAGE & RETAIN WORKING PARENTS

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Meeting the expectations of a modern workforce

Building engaged, performance driven teams, attracting and retaining top talent, and increasing gender diversity, especially in senior roles, are all critical issues for any organization, and the stakes are high.

The success of the business depends on it. While its absence can have disastrous consequences.

The expectations of a modern workforce include flexibility, work-life balance, diversity, sustainability, belonging and shared values. And when companies fail to meet these expectations, the results can be a disengaged workforce, quietly quitting employees, high labor turnover costs and business disruptions, and a lack of diversity in senior roles as employees, who feel disconnected from their employers, leave their jobs to find a better life elsewhere.

 

It is crucial to find new ways to increase employee engagement and foster an inclusive work culture where employees feel valued, heard, and recognized for their contributions and are empowered to own the way they work so they can perform at their best.

"I really like your program / approach. It is modern, pragmatic and effective. And it is something new"

- JOHANNES SCHELLING, HEAD OF CB SIEMENS

How parents@work helps companies succeed

Employee Engagement

Employees want to work for companies that care about them as individuals. Investing in the whole person ensures employees feel valued and recognized, while demonstrating shared values.

 

A peer coaching approach creates opportunities for connection, knowledge sharing, and inspiration.

Team Performance

Peer coaching creates safe space for employees to reflect, plan and take proactive steps, especially during challenging times and demanding life transitions.

 

This results in increased effectiveness, productivity, and overall team performance.

Talent Retention

Creating opportunities for employees to be part of the solution increases purpose and meaning.

 

Empowering parents to find new ways to combine work and family and role models to aspire to, increases the pipeline of female talent and gender diversity.

Clients that trust us

Our Story

Returning to work as a new mom was so much harder for me than I expected. It took me too long to find my way, and there were so many hard-earned lessons along the way.

There was this moment when I looked around the office and realized that we need to do more to support parents at work. With a little time for reflection and planning, a new perspective, and someone who’s got your back, things could be so much better.

We're on a mission to empower working parents.

Sarah Meier

CEO & Founder

parents@work, our story
Let's help you get started on your journey to improving employee engagement, performance and retention.
Sarah's Story
Celine's Story
Karen's Story
Kelly's Story
Virginia's Story
Andrew's Story
Sandra's Story
Jess's Story
Peer Coaching:
by the employees, for the employees

We offer both Parents and Organizations the FRAMEWORK to find their own answers, and the courage and confidence to take actions that matter.

Existing Resources

We already see this wonderful existing resource inside organizations:

Employees who bring a wealth of

  • knowledge,

  • experience,

  • desire for meaningful work and purpose

Our Approach

We build on what is already there, upskilling and mobilizing employees for sustainable change.

We blend coaching skills with real human connection.

We create safety and trust for employees to exchange, and learn from each other.

Our Peer Coaching Model

parents@work, coaching, connecting
Expectations of a modern workforce 

A 9 to 5, office-based workplace was designed for family stereotypes of a bygone era where dad was the breadwinner, and mom stayed at home to look after the household. Society has changed, and so have the expectations of a modern workforce:

  • almost 3 quarters of mothers want to work,

  • fathers want to be more involved as parents,

  • more people than ever want to work flexibly and have meaningful work.

 

Structural barriers still exist:

 

  • workplaces are not sufficiently flexible,

  • leadership roles are reserved for full-time employees, meaning parents must still choose between career opportunities and family,

  • parental leave is unequal.

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Reality of a modern workforce 

Parents are not niche

With 82% of women becoming mothers by age 45, and 85% of women leave the full-time workforce within 3 years of having children, this is a significant group within organizations.

Parents are missing out

  • Mothers want to pursue a career but are constrained by domestic responsibilities,

  • Fathers want more family time, but still hesitate to adapt their work.

 

Companies are missing out

  • Disruption and high cost of labor turnover,

  • Reduced pipeline of women, especially for senior roles,

  • Disengaged workforce that feels disconnected from their employer.

Nicole Wolf, Siemens Switzerland

“I would recommend parents@work to all new working parents, whether you work full-time or part-time, whether you are a man or woman – just take this opportunity!”

- NICOLE WOLF, SIEMENS SWITZERLAND

parents with child

"Companies have recognized the signs of the times and are investing in sustainable programs that enable both men and woman to reconcile career and family"
Shilling Report

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